RED SOX

America's new pastime is playing with that tiny computer we all carry. For Opening Day the Red Sox needed to create a Fenway experience that would interest these digitally-obsessed fans. We had 48 hours to do so.

But first and foremost, we brought Red Sox VR to the fans who wouldn't be able to join us in the park.

The spots ran on ESPN and NBCA. 
A permanent V.R. installation in Fenway. 
And most importantly, happy kids.