WEBSTER BANK

Webster Bank was moving to Boston. And we needed to earn people’s attention in an already flooded market.

So we created a mobile banking experience that had nothing to do with a smart phone. And assembled the ultimate hype crew to surprise all the Massholes with our take on good service.

250 million media impressions.
5,600 new accounts.
120 million in balances.

AWARDS

Gold Midas Awards 2017: New Product/Service Launch
Gold Midas Awards 2017: Promotions